jo rivers

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jo rivers

Momentive.ai

Momentive.ai

Momentive.ai

The rise and demise
of a brand

The rise and demise
of a brand

The rise and demise of a brand

Role: Lead Visual Designer

Role: Lead Visual Designer

Collaborators: Demand Gen, Brand Design, Content, Organic Social, Comms, Employer Brand

Collaborators: Demand Gen, Brand Design, Content, Organic Social, Comms, Employer Brand

Context: Project Summary

Momentive.ai was a strategic restructuring to consolidate several sentiment analysis organizations (SurveyMonkey, WooFoo, Usabilla, and GetFeedback) into a unified house of brands to attract enterprise customers

Context: Project Summary

Momentive.ai was a strategic restructuring to consolidate several sentiment analysis organizations (SurveyMonkey, WooFoo, Usabilla, and GetFeedback) into a unified house of brands to attract enterprise customers

Context: Project Summary

Momentive.ai was a strategic restructuring to consolidate several sentiment analysis organizations (SurveyMonkey, WooFoo, Usabilla, and GetFeedback) into a unified house of brands to attract enterprise customers

Problem statement

Problem statement

How to mature the visual language to match the value propositions?

Make Bold decisions

Overview

objective

Inject bold intentionality using shape, negative shape, and higher contrast to increase tension and create engaging, impactful visual designs

My role

Design Lead, Program Manager, Art Director

Highlights

An expand compositional dynamic range by building from white

A cinematic approach to photography to make the heroes feel more heroic and intimate

Use color and shape for an elevated visual design narrative, with negative space creating a sense of motion

Emphasize boldness with full saturation and full bleed color paired with lifestyle photography

An expand compositional dynamic range by building from white

A cinematic approach to photography to make the heroes feel more heroic and intimate

Use color and shape for an elevated visual design narrative, with negative space creating a sense of motion

Emphasize boldness with full saturation and full bleed color paired with lifestyle photography

Early explorations featured limited dynamic range with color on muted color backgrounds

Exploring from white, larger than life heroes, and textured layers proved far more bold

Themes and patterns applied across touch points (ads, social, virtual and live events) embodied boldness and strength

Themes and patterns applied across touch points (ads, social, virtual and live events) embodied boldness and strength

Designed in Figma ♥️ Published with Framer

Designed in Figma ♥️ Published with Framer

Designed in Figma ♥️

Published with Framer