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Creative Leadership

Learning Experience Design

Challenge

Internal visual communication didn't reflect Google's Brand identity

Solution

Deliver on the Brand promise to Google DataCenter's internal customers and elevate internal Brand currency to match the external users experience

Client / 

Google Data Centers

 

Role / 

Creative Lead

 

Agency / 

Mackin Talent

 

Tools / 

Asana, Illustrator, Google Workspace, Photoshop, Creative Cloud

RESEARCH

Born from the growth of Google DataCenters T-Rex (Training Excellence) team and the need for specialized services, LXD focused on the landscape of training across all channels to map out its approach in development

Lessons Learned
Lessons Learned

Lessons Learned Hero Banner

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Engineering
Engineering

Engineering Hero Banner

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JIT - Just in Time
JIT - Just in Time

Just in Time Training Hero Banner

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Lessons Learned
Lessons Learned

Lessons Learned Hero Banner

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ANALYSIS

Producing scalable and portable assets was a primary take away in development. Understanding that growth was inevitable, build collateral that could be leveraged cross functionally in multiple programs to enable diverse users to act as creators and facilitate their own authorship

DESIGN

Google's Brand Standards have many different interpretations. Modern, minimal, flat, orthographic, or isometric. Settling on orthographic (flat to the screen) design simplified the creative process and allowed less experienced creators to contribute without the technical requirements that more challenging visual languages could introduce

VALIDATION

Characters could interact with objects and environments with minimal development or redesign

INSIGHTS

No system can function effectively without documentation. Creating paths for new users to acquire knowledge and agency is essential for successful adoption

A PATH FORWARD

Standardizing assets so programs can grow thematically

Wireframe
Wireframe

Site Map

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LXD Categories
LXD Categories

LXD Categories

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Safety
Safety

Safety Hero Tile

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Wireframe
Wireframe

Site Map

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LXD Avatar History
LXD Avatar History

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LXD Avatar Redesign
LXD Avatar Redesign

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LXD Asset Guide
LXD Asset Guide

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LXD Avatar History
LXD Avatar History

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LXD Avatar In Situ
LXD Avatar In Situ

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Portable BG In Situ
Portable BG In Situ

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Motion Assets
Motion Assets

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LXD Avatar In Situ
LXD Avatar In Situ

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How To
How To

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How to CC
How to CC

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How to create tiles
How to create tiles

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How To
How To

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Data Center Background
Data Center Background

Portable Data Center Background

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Category Tiles
Category Tiles

Category tile design

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Learning Path Tiles
Learning Path Tiles

Path Tiles w/ portable background

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Data Center Background
Data Center Background

Portable Data Center Background

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