Google Data Centers
Training Excellence (T-Rex) Technical training was unstructured, unorganized and lacked visual cohesion.
Visual Communication for Google Data Center Technical Infrastructure customers was being outsourced to multiple vendors and lead to a confusing, noisy and splintered messaging
Bring development in house along with branding and create a cohesive visual experience along with world class training
AI, PS, AE, Sheets, Docs, Slides
Develop a vision, tools, components, style guides, templates etc to create programmatic visual communication.
Organic growth without systemic approach to visual communication had created a wide range of development cycles. Standardizing the process created stabile and accessible expectations.
A fusion of modernism, contemporary, flat and isometric ideas. Inclusive in process. Collaborative by design.
Ideally pencil drawing drive development
A strategic approach to visual development set expectations and invited a diversity of ideas held together by the Google Brand standards.
INSIGHTS & OBSERVATIONS
Providing customers with curated portable deliverables for use with external vendors created administrative relief. Leveraging "orphaned" visual identities provided production relief.
A PATH FORWARD
Creating assets with narrative structure that function both static and in motion helped amplify moments of delight along the users journey