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Google Data Centers

T-Rex

Training Excellence (T-Rex) Technical training was unstructured, unorganized and lacked visual cohesion.

Challenge

Visual Communication for Google Data Center Technical Infrastructure customers was being outsourced to multiple vendors and lead to a confusing, noisy and splintered messaging

Solution

Bring development in house along with branding and create a cohesive visual experience along with world class training

Client / 

Training Excellence

 

Role / 

Creative Lead

Agency / 

Mackin Talent

 

Tools/ 

AI, PS, AE, Sheets, Docs, Slides

RESEARCH

Develop a vision, tools, components, style guides, templates etc to create programmatic visual communication.

ANALYSIS

Organic growth without systemic approach to visual communication had created a wide range of development cycles. Standardizing the process created stabile and accessible expectations.
 

DESIGN

A fusion of modernism, contemporary, flat and isometric ideas. Inclusive in process. Collaborative by design.

Moodboard
Moodboard

Moodboard

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Thumbnails
Thumbnails

Ideally pencil drawing drive development

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Motion logo
Motion logo

Motion

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Moodboard
Moodboard

Moodboard

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VALIDATION

A strategic approach to visual development set expectations and invited a diversity of ideas held together by the Google Brand standards.

INSIGHTS & OBSERVATIONS

Providing customers with curated portable deliverables for use with external vendors created administrative relief.  Leveraging "orphaned" visual identities provided production relief.

A PATH FORWARD

Creating assets with narrative structure that function both static and in motion helped amplify moments of delight along the users journey