Project Title

Data Center Academy

Deliver the Google Brand experience and raise internal team brand currency to reflect the look, feel and experience our external user rely on.

Challenge

Training for Google Data Center Technical Infrastructure was outsourced to multiple vendors and lead to confusing or inconsistent experiences.

Solution

Bring training and development in-house to create brand cohesion across the Learning Management System (LMS) to deliver world class training and improved UX

Client / 

Data Center Academy

 

Role / 

Creative Direction

 

Agency / 

Clarity Consulting

 

Tools / 

Illustrator, Photoshop, Sheets, Docs

RESEARCH

The internal LMS existed as an out of the box instance of Moodle devoid of UX sensibilities.

ANALYSIS

Users who felt confused often need identifiers to help get to where they want to go. Creating top level advanced organizers was an essential component of authoring a dynamic design system

DESIGN

Clarity of vision provided a level of stablity and provided proof of concept that in-house design was a viable solution to addressing UX

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VALIDATION

The benefits of upstream planning paid instant benefits downstream by accelerating design and development.

INSIGHT

Bespoke development in Moodle proved to be time consuming and was abandoned. A new LMS system with more native access points for the Google ethos "build from white" was installed with immediate success

OBSERVATION

The rapid pace of agile development lead to constant Program name changes and administration. By focusing on function rather than identity, branded assets could have a longer active market presence. Top level areas branded full color, sub levels grey.

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