SurveyMonkey:
SurveyMonkey:
SurveyMonkey:
A brief visual
history of the brand
A brief visual
history of the brand
A brief visual
history of the brand
Role: Lead Visual Designer
Role: Lead Visual Designer
Role: Lead Visual Designer
Collaborators: Demand Gen, Brand Design, Content, User Research, Business Ops, Product Design, Product Marketing
Collaborators: Demand Gen, Brand Design, Content, User Research, Business Ops, Product Design, Product Marketing
Collaborators: Demand Gen, Brand Design, Content, User Research, Business Ops, Product Design, Product Marketing
Context: SurveyMonkey Visual History
SurveyMonkey existed long before becoming a sub-brand to Momentive.ai
Re-Emerging as the primary brand in 2023, SurveyMonkey had accumulated a significant amount of design debt. A design evolution was a mandatory part of making SurveyMonkey modern, approachable, relevant, and trustworthy (SMART!)
SurveyMonkey existed long before becoming a sub-brand to Momentive.ai
Re-Emerging as the primary brand in 2023, SurveyMonkey had accumulated a significant amount of design debt. A design evolution was a mandatory part of making SurveyMonkey modern, approachable, relevant, and trustworthy (SMART!)
SurveyMonkey existed long before becoming a sub-brand to Momentive.ai
Re-Emerging as the primary brand in 2023, SurveyMonkey had accumulated a significant amount of design debt. A design evolution was a mandatory part of making SurveyMonkey modern, approachable, relevant, and trustworthy (SMART!)
2020-2022
Lots of applications of colors, styles, and photography without a systemic approach. A brand in search of an identity.
Lots of applications of colors, styles, and photography without a systemic approach. A brand in search of an identity.
Lots of applications of colors, styles, and photography without a systemic approach. A brand in search of an identity.
2022-2024
A more disciplined visual identity with a tactical approach to color, phototography, UX/UI, iconography, and typography.
A more disciplined visual identity with a tactical approach to color, phototography, UX/UI, iconography, and typography.
A more disciplined visual identity with a tactical approach to color, phototography, UX/UI, iconography, and typography.
2024-2025
A strategic, modern, approachable, relevant, trustworthy brand identity. Full of style, character, and personality with a refined endearingly academic appeal.
A strategic, modern, approachable, relevant, trustworthy brand identity. Full of style, character, and personality with a refined endearingly academic appeal.
A strategic, modern, approachable, relevant, trustworthy brand identity. Full of style, character, and personality with a refined endearingly academic appeal.
Content experiences:
Reports and Guides
Content experiences:
Reports and Guides
Content
experiences:
Reports and Guides
Overview
Create a more modern, approachable, trustworthy and relevant experience
Create a more modern, approachable, trustworthy and relevant experience
Create a more modern, approachable, trustworthy and relevant experience
My role
Design Lead, Program Manager, Art Director
Design Lead, Program Manager, Art Director
Design Lead, Program Manager, Art Director
Highlights
A flexible modular template with a digital first identity
25% reduced external agency dependence
A more accessible and approachable user experience
A more focused and cohesive brand experience
A flexible modular template with a digital first identity
25% reduced external agency dependence
A more accessible and approachable user experience
A more focused and cohesive brand experience
A flexible modular template with a digital first identity
25% reduced external agency dependence
A more accessible and approachable user experience
A more focused and cohesive brand experience
Change management:
Brand Creative Services
Change management:
Brand Creative Services
Change management:
Brand Creative Services
Overview
Develop an internal Creative Services program to change how Brand Design intakes and manages in-house creative and ad hoc requests
Develop an internal Creative Services program to change how Brand Design intakes and manages in-house creative and ad hoc requests
Develop an internal Creative Services program to change how Brand Design intakes and manages in-house creative and ad hoc requests
My role
Design Lead, Program Manager, Art Director
Design Lead, Program Manager, Art Director
Design Lead, Program Manager, Art Director
Highlights
Internal socialization campaign to onboard stakeholders
Provide a methodology framework (R.I.C.E) as the roadmap for success
R.I.C.E. infographic (Reach, Impact, Confidence, Effort) to provide operational accountability
SLA (Service Level Agreement) to create accountability and set clear expectations
Standardize formatting to streamline design process and eliminate time consuming designs
Internal socialization campaign to onboard stakeholders
Provide a methodology framework (R.I.C.E) as the roadmap for success
R.I.C.E. infographic (Reach, Impact, Confidence, Effort) to provide operational accountability
SLA (Service Level Agreement) to create accountability and set clear expectations
Standardize formatting to streamline design process and eliminate time consuming designs
Internal socialization campaign to onboard stakeholders
Provide a methodology framework (R.I.C.E) as the roadmap for success
R.I.C.E. infographic (Reach, Impact, Confidence, Effort) to provide operational accountability
SLA (Service Level Agreement) to create accountability and set clear expectations
Standardize formatting to streamline design process and eliminate time consuming designs
Component optimization: Accessibility, legibility, modernization
Component optimization: Accessibility, legibility, modernization
Component optimization: Accessibility, legibility, modernization
Overview
Partner with Product Design and User Research to reduce complexity, increase accessibility, align visual systems, and improve UX
Partner with Product Design and User Research to reduce complexity, increase accessibility, align visual systems, and improve UX
Partner with Product Design and User Research to reduce complexity, increase accessibility, align visual systems, and improve UX
My role
Art Director, Design Lead, Strategy
Art Director, Design Lead, Strategy
Art Director, Design Lead, Strategy
Highlights
Clarify data visualization narrative for design, content, and cross functional partners
Define explicit data categories to ensure visuals and intention are aligned
Eliminating the dilemma of choice when using icons, reducing production time
Unify design systems for marketing and product to Increase efficiency and simplifying design decisions
Clarify data visualization narrative for design, content, and cross functional partners
Define explicit data categories to ensure visuals and intention are aligned
Eliminating the dilemma of choice when using icons, reducing production time
Unify design systems for marketing and product to Increase efficiency and simplifying design decisions
Clarify data visualization narrative for design, content, and cross functional partners
Define explicit data categories to ensure visuals and intention are aligned
Eliminating the dilemma of choice when using icons, reducing production time
Unify design systems for marketing and product to Increase efficiency and simplifying design decisions
