GOOGLE DATA CENTERS
Data Center Academy
Deliver the Google Brand experience and raise internal team brand currency to reflect the look, feel and experience our external user rely on.
Challenge
Training for Google Data Center Technical Infrastructure was outsourced to multiple vendors, leading to confusing or inconsistent experiences.
Solution
Bring training and development in-house to create brand cohesion across the Learning Management System (LMS) to deliver world class training and improved UX
Client /
Data Center Academy
Role /
Creative Direction
Agency /
Clarity Consulting
Tools /
Illustrator, Photoshop, Sheets, Docs
Research
The internal LMS existed as an out of the box instance of Moodle devoid of UX sensibilities.
Analysis
Users who felt confused often need identifiers to help get to where they want to go. Creating top level advanced organizers was an essential component of authoring a dynamic design system
Design
Clarity of vision provided a level of stablity and provided proof of concept that in-house design was a viable solution to addressing UX
Validation
The benefits of upstream planning paid instant benefits downstream by accelerating design and development.
Insight
Bespoke development in Moodle proved to be time-consuming and was abandoned. A new LMS system with more native access points for the Google ethos "build from white" was installed with immediate success
Observation
Agile development drove frequent program name and admin changes. Prioritizing function over identity allowed branded assets to stay relevant longer. Top-level program assets were branded in full color while sub-levels were branded in grey.
