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CREATIVE LEADERSHIP

Learning Experience Design

Challenge

Internal visual communication didn't reflect Google's Brand identity

Solution

Deliver on the Brand promise to Google DataCenter's internal customers and elevate internal Brand currency to match the external users experience

Client / 

Google Data Centers

 

Role / 

Creative Lead

 

Agency / 

Mackin Talent

 

Tools / 

Asana, Illustrator, Google Workspace, Photoshop, Creative Cloud

Research

Born from the growth of Google Data Centers' T-Rex (Training Excellence) team and the need for specialized services, LXD focused on the landscape of training across all channels to map out its approach to development

Analysis

Producing scalable and portable assets was a primary takeaway in development. Understanding that growth was inevitable, build collateral that could be leveraged cross-functionally in multiple programs to enable diverse users to act as creators and facilitate their authorship

Design

Google's Brand Standards have many different interpretations. Modern, minimal, flat, orthographic, or isometric. Settling on orthographic (flat to the screen) design simplified the creative process and allowed less experienced creators to contribute without the technical requirements that more challenging visual languages could introduce

Validation

Characters could interact with objects and environments with minimal development or redesign

Insight

No system can function effectively without documentation. Creating paths for new users to acquire knowledge and agency is essential for successful adoption

A path forward

Standardizing assets so programs can grow thematically

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