GOOGLE DATA CENTERS
T-Rex
Training Excellence (T-Rex) Technical training was unstructured, unorganized and lacked visual cohesion.
Challenge
Visual Communication for Google Data Center Technical Infrastructure customers was being outsourced to multiple vendors and lead to a confusing, noisy and splintered messaging
Solution
Bring development in house along with branding and create a cohesive visual experience along with world class training
Client /
Training Excellence
Role /
Creative Lead
Agency /
Mackin Talent
Tools/
AI, PS, AE, Sheets, Docs, Slides
Research
Develop a vision, tools, components, style guides, templates etc to create programmatic visual communication.
Validation
A strategic approach to visual development set expectations and invited a diversity of ideas held together by the Google Brand standards.
Insights and observations
Providing customers with curated portable deliverables for use with external vendors created administrative relief. Leveraging "orphaned" visual identities provided production relief.
A path forward
Creating assets with a narrative structure that functions as static or motion graphics helped amplify moments of delight along the user's journey
